Guillermo "Will" Ortiz, has more than twenty years of experience as a business consultant, with particular expertise in Business Strategy, Marketing Intelligence, Positioning and Branding.
His experience in helping companies do business with the Latino/Hispanic cultures has been acknowledged as an invaluable service. This experience has provided him with effective knowledge regarding the Latino business market’s unique business culture and practices, enabling him to identify market opportunities for clients seeking to sell to this market.
As an international business consultant, "Will" has supported international firms and international governmental organizations to promote trade and investment like the Italian Institute for Foreign Trade, the Ministry of Industry from Quebec, Canada, the German Chamber of Commerce and the U.S. Trade Office in Mexico City. These activities have been conducted for more than one hundred projects in a multi-sector activity like agro industry, mining, manufacturing, commercial, telecommunication, and the service arena among others.
Some of his recent consultancy projects in Georgia and South Carolina include market research, positioning and branding strategies for Hispanic media companies, retail, transportation, hospitality and health services for Hispanics and projects related with renewal energy in Belize and Brazil. "Will" has a Bachelor Degree in Business Administration from La Universidad Iberoamericana, and a Master Degree in Economics from El Colegio de Mexico. He also has MBA studies sponsored by IPADE-Harvard Business School and PhD. program in economics by the Universidad Autonoma de Mexico.
His professional affiliations include recognition as Ambassador at Large for the San Antonio Chamber of Commerce, a member of the Economic Development Committee at the Georgia Hispanic Chamber of Commerce, member of the board of the English for Successful Living, substitute professor of Spanish at the Atlanta International School, the Heritage Charter School initiative, and the finance committee of the Brookhaven United Methodist Church.